HomeSeminar marketing

Dinner · Educational · Omni-channel

Seminar marketing that fills the room.

We plan, print, mail and measure dinner, educational and omni-channel seminar campaigns for financial advisors and retirement planners, and we do all of it ourselves.

01 / Three formats

Whichever room you choose, we'll fill it.

All three formats run on the same list, press and response platform. What changes between them is the venue, the invitation and the economics.

01 / DINNER

Dinner seminars

An invitation to a good local restaurant, mailed to pre-retirees inside your drive-time radius. In this business, dinner is still the format that produces the highest-quality room, because guests who accept a dinner invitation show up, stay for the presentation and book the appointment.

List · Invitation · Print · Mail · Seats · Reminders
02 / EDUCATIONAL

Educational seminars

A workshop at a library, college or community venue. The cost per head is lower and the audience comes for the topic rather than the meal. The setting also lends the subject some authority. For many advisors it's the stronger format outright, and it runs on the same list, presses and schedule as a dinner.

Workshop format · Lower cost per seat
03 / OMNI-CHANNEL

Omni-channel

Mail carries the invitation, and where the list holds an email address the same invitation goes out by email as well, pointing at the same registration page. On a typical campaign that reaches around 60% of the households twice. The campaign is still one event with one seat count, and we measure each channel on its own.

Mail + email · One seat count

02 / How a campaign runs

How a target market
becomes guests at your seminar.

All six steps happen in one building, with no vendor in between.

Target market & listWe draw a radius around the venue and choose pre-retirees by age, assets and home value, from licensed consumer data selected and processed on our own systems.
InvitationThe piece carries your name, photo and topic. Variable data then adds the venue and dates to each one, along with a unique code.
PressWe print it in-house, and the stock, coating, color and date stay under our control.
MailWe sort, drop and track it from our own mail house under USPS Seamless Acceptance, so it enters the mail stream on the day we promised.
ResponseYour guests type their code at reserveyoursuccess.com, see your invitation, reserve a seat and receive a confirmation.
RemindersThey go out automatically seven days out, two days out and on the morning of the event. The presentation is the part we leave to you.

03 / What you get

The whole campaign,
or the part you need.

Some advisors want the target market picked, the piece designed and the room filled. Others already have a designer and a list and are looking for a printer who can hold a date, and we work with them too.

See every service

  • C
    The listSelected and processed in-house for the venue's radius and your ideal household.
  • M
    The invitationDesigned for response and personalized with variable data, then printed on our own presses.
  • Y
    The mailAddressed and sorted in our own mail house and dropped on the date we agreed with you.
  • K
    The responsereserveyoursuccess.com on every piece, with the code, invitation page, seat, confirmation and three reminders all included.

04 / Who it's for

For advisors who are good in front of a room.

Financial advisors and retirement planners running their own seminars, and the marketing firms who run them for advisors and like having our presses behind the campaign.

We are a print and mail operation that runs seminar campaigns, in a business where most firms buy their print. It shows in the quote and the schedule, and later in the room itself.

Start

Tell us about your next event.

A target market, a date and a rough seat target are enough for us to put together a quote.

656-265-1449 Call us · Seminar Professionals Get a quote